Buy Now Page

6 Elements of a Leads Generating Buy Now Page

Buy now page: Impressing the readers with the tweaks and promotions to convert them into real customers is not an easy task and is not even the end of the story. It is just a beginning.

Most of the owners of e-stores give much stress on the promotions but when it comes to delivering sales, the users step back due to the lack of nourishment to the product page.

Selecting a suitable way to display your products is necessary, or it can impel your customers to run away from the store.

Buy Now page is the page in your project where you can keep all the products you want to sell.

It is used for selling merchandise if you have convinced a user to purchase your product by marketing and advertising then a user comes to the product page to buy it.

Otherwise, a user can also have a look at your page if it keeps reflecting on your website.

The user just needs to enter the payment details of credit card/debit card or any account which is mentioned and it is done.

Importance of a Buy Now Page


Let’s discuss the importance of ‘now’ first. According to many surveys, most of the purchases are impulse.

The simple psychological reason behind these impulse purchases is that the buyers itself are impulse while shopping over the internet.

According to Chase, 82 % of twenty to thirty-year-olds have made spur of the purchases in rush. Gallup found that around 40 percent of Gen Xers and Baby Boomers made spur of the impulse buys in the most recent month.

Harris Interactive's information demonstrates that 80 percent of Americans made impulse buys in the most recent year.

Purchasing now is unstably capable on the grounds that customers are exceedingly inclined to making impulse purchases. When you understand this is basic shopping conduct, you're prepared to increase your "buy now" technique.

So, this buy now page can arrange a high enthusiastic call to the customers on your project. So, here we can learn the outstanding ways to create a lead generating buy now page.

Influential Product Description

Buy Now Page

The description of every product on this page should be very explosive influential as the user does not want to get bored at this moment. It should be carefully written and tremendously expressive.

Phrases and buzzwords like ‘guaranteed’, ‘groundbreaking’ and ‘once in a lifetime’ can be added to the description to make users thrilled about the product. The description can be written by keeping in mind the target of generating the sale and details in simple words are trouble-free to understand.

Customers don't carefully read your product page. They check, they skim, and they enable their eyes to swing over the page, however, they don't more often than not read each word.

You need to adjust to the client and deliver duplicate that will urge them to change over regardless of their skimming propensities. Clients, for the most part, focus on the feature, CTA catches, the sub headline and the images.

Create a Sense of Urgency


While adding the stock data to the ‘buy now’ page, once the stock dips under a specific level you may really observe deals get, as it adds a sense of urgency to enhance transformations up to 300 percent.

With this, it gets the users to settle on a prompt buy choice realizing that the item may offer out soon. In this urgency, the visitor decides to convert himself into a customer and buy the product.

Using Hashtags

Buy Now Page

The extremely intelligent way to give the lead to this page is to promote the product on the platforms that support hashtags like Twitter, Facebook and Instagram.

It helps promoter to locate user-generated product descriptions which can be used to reward customers or display them on their individual social media pages.

It also makes the page looks trendier and connects the page with different platforms over the internet.

Light Background


As being a user, we might not notice it while having a look at light background pages of the website, but it is the best thing which makes the page charismatic as compare to the funky or trendy background.

It’s so simple, just keep the products in a set, and do not forget to remove or light the background of the set to make the product more visible with its own simplicity.

Simple background influences the product page and gives a clean vision for the visitors to explore.

Upload Customer Reviews

Buy Now Page

A standout amongst the most intense techniques isn't tied in own writing by any means; it's tied in with giving upbeat customers to compose your copy for you.

Reviews deliver changes like not anything else can. It's difficult to compose writing comparable to your customer.

Since great writing relies on the source, not only the style and matter. Reviews are convincing in light of the fact that they demonstrate the user what she will involvement in the event that she utilizes your item or administration.

Some genuine product pages are extraordinary to utilize instances of these customers’ reviews.

A key to their fruitful, high-changing product pages is that they put reviews up front, including a photo of the client close by a statement.

Highlight the Advantages


A standout amongst the most essential lessons I've learned in internet advertising is that users don't generally think about your items or administrations - as such, they couldn't care less about the arrangement you're attempting to pitch to them.

A gathering of specialists led an investigation of 1,400 clients in a wide range of fields, and closed we've achieved "the finish of arrangement deals."

Generally, deals were predicated on the solution selling strategy. According to this technique, business people are prepared to adjust an answer for a recognized client require and exhibit why it is superior to the competition.

That approach isn't working any longer for one extremely straightforward reason is that the consumers definitely know the arrangement they are searching for.

They are fit for adapting practically anything on account of the web and web indexes. Truth be told, not exclusively do clients know the arrangement, they additionally know the highlights they are searching for, the necessities the item should meet, and a standard estimating.

On the off chance that you are pitching just your answer, you're not making approachable to your clients what they need. It has to pitch profit.

It's alright to say your answer since that is a flag to the client that he or she is in the correct place - yet don't push that arrangement. Rather, push the advantages.


A few clients would prefer not to go with instant purchase which. They need to take as much time as necessary.

These clients are known as methodical buyers but still the buy now page is beneficial also for the methodical buyers.

They take as much time as is needed, don't care to be constrained and can scorn a surge deal a mile away. They won't be wheedled into purchasing now.

Be that as it may, for huge numbers of your purchasers — excited, focused, forceful and unconstrained — the "purchase currently" catch can be a useful strategy for increasing deals.

With the privilege copywriting procedures solidly set up, you can accomplish higher change rates.

Use the buy now page  tips we have discussed to create your buy now landing page today.  Better yet, save on costs and time by getting one of our well-priced templates.

For the best designed and optimized landing pages, engage Lander’s team of online marketing experts for high converting landing pages.