6 Backlinks Best Practices And Strategies You Ought to Know
Backlinks Best Practices: Link building is a skill that can be learned and perfected. No, you do not have to go to school for this, and the best thing is that using information from previous backlinks, you can be able to build good quality links.
Of course, link building changes with time, as do most other things. What may have been a successful way years ago may not be applicable today. You do need to keep updated, and revise your strategies with time.
What you need for SEO success is to be able to rank higher in Google and get more traffic to your site. Thus, you cannot afford to create low-quality backlinks that may have you rank lower on Google.
You need to avoid penalties that would decrease traffic to your website as well. With the reason for having good backlinks established, you may ask how exactly to achieve this.
Here is a list of some of the backlinks best practices that you can adopt into your own campaign to do so:
Backlinks Best Practices #1: Find Competitor’s Backlinks
This should be a given. To best your competitors, you need to have information on what exactly they are doing.
In the case of backlinks, you can find out the websites linking to your rivals and have them link to yours.
Having most of these websites linking to your site will propel you to the top of the Google ranking.
To access your competitors’ backlinks, all you need to do is use Monitor Backlinks that allows you to keep track of your competitors’ backlinks, new ones and old ones.
It is quite easy, once you set up an account. You can view the backlinks that are most valuable, and the Monitor Backlinks also shows you the sites where you have already put backlinks among those of the competitors.
This saves you time and allows you to put more effort on the ones you have yet to add backlinks to.
Monitor backlinks further eases the work for you by sending you reports of your competitors’ backlinks profile as well as the new links they have.
You can keep updated on their activities, and have better ways. You can use this data to your advantage, and become the best in your particular field.
Backlinks Best Practices #2: Replication
You can build backlinks from the domains that your competitors have already built links from.
This specific practice needs to be undertaken with caution. Before replicating backlinks, do conduct some research of the site in question.
Some backlinks may not be so good. If you happen to replicate such, the results might be the opposite of your expectations. It is therefore good to ensure that the backlinks are of good quality first.
Replication may be done such as by approaching a blogger who has offered a review of your competitor before, and suggesting your site as one they may consider to review as well.
Backlinks Best Practices #3: Guest Writing
This method entails finding reputable and popular websites in your field where you can write articles and publish them.
You can then have your backlink on these websites. This allows you to reach an already established audience who may then be directed to your page or site.
It allows you to reach people who already trust the website, and allows them to associate it with yours.
To write guest articles, you will need to find websites that allow guest writers to contribute.
Once you find these websites, ensure that the content you write is of high quality, so that you attract the audience and have good relations with the website involved in case you need its services in future.
Backlinks Best Practices #4: Broken Link Building
This particular method involves you informing webmasters on issues such as those of outdated resources that still have websites linking to them.
You not only inform them of such issues but also offer your site as a potential resource to replace the outdated one.
This may enable you to earn a backlink that is of high quality thus increasing your rank on Google.
You will need to do some research to find the websites linking to outdated resources, but the results of that research are worth the effort.
Backlinks Best Practices #5: Link Roundups
These refer to periodic lists of the best content published on the internet, as compiled by bloggers. The bloggers usually collect great content in their niche and post them for viewing by the public. This is by far the simplest way, yet it is a great way to earn links from other websites and be ranked higher.
First, you will need the great content that you will publish. Once you have published it, you may then proceed to look for websites that do such roundups of great content.
Approach the blogger who runs it and give them a link to your content. Then sit back and wait for it to appear on the nest list of great content.
However, note that having your link on the roundup is dependent on whether the blogger likes your content or not.
One good thing about this type of practice is that you have better chances of getting backlinks as compared to approaching just any blogger and asking them to feature you.
The roundup means that both you and the blogger need each other. For the blogger, he or she requires new content or resources frequently; you require the backlinks.
Backlinks Best Practices #6: Outreach
You will need to reach out to bloggers at one point while building backlinks. It is a vital part of backlinks campaigns as it may get you the high quality backlinks that you are aiming for.
Find bloggers in your niche, and especially the ones with a large following for best results.
While reaching out to bloggers, whether or not they are roundup bloggers, you require to approach with tact.
You have only a while to make an impression, and first impressions do matter. You may not get a second chance to impress them so give that first shot your all. To communicate with the bloggers properly, remember the following;
• Personalization – Do ensure that you personalize the message you send to them. You may refer to their blog, giving a positive opinion of it.
• Precision – Get straight to the point. Nobody wants pages and pages of unnecessary information in the form of explanations and clarifications. Make your message short and easy to understand.
• Trust creation – Create trust for the blogger towards you, such as by linking your social media profile. This ensures the blogger that you are genuine.
Relevant Information – Make sure that all relevant information is present. Do not leave them struggling to understand your message, or worse, leave them with homework of researching the problem by themselves as they might discredit or ignore you.
Finally, ensure that you build a relationship with the blogger before asking for the link.
While using these practices to build backlinks, keep tabs on the backlinks you are earning or building, to know how far you have progressed.
Tracking your progress enables you to know when the status of links changes. Try out the mentioned practices on your link-building campaign and watch as the site’s performance improves and traffic increases.