5 Ways to Build Your Online Reputation With Off-Page SEO
Search engine optimization constantly changes, and it can be difficult for marketers to keep up.
Many SEO practices focus around what you can do on your website to increase traffic, such as incorporating keywords into a landing page and using internal links.
On-page SEO increases your chances of being found in a search engine. However, marketers need to keep their skills sharp. What works for achieving a high rank today may not be effective in the near future.
Off-page SEO differs from the tactics you use on your own website because it refers to external promotions, not including the coding or design. How can you make the most of off-page SEO efforts?
In the past, off-page SEO tactics were mostly centered around link-building strategies. This is still effective because referral links strengthen the credibility of your website.
When people link to your website, this indicates they derive value from the content.
However, some marketers took this too far and built link farms to generate massive numbers, which Google frowns upon.
In fact, a fewer number of links from quality, credible websites will do more to improve your SEO ranking than a multitude of links from websites with less authority.
Linking is one of the keys to a successful off-page strategy, but the quality of the links determines the success of your campaigns.
Adding a quality blog to your website makes it easier to attract links. With a blog company you give a reason for visitors to keep returning to your site and keep up to date with your latest posts.
It also helps search engines to crawl your site more frequently, as they have to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages
But be sure to write about topics that are relevant to your audience. You need to produce and include lots of unique content for your blog, such as; Infographics, Top Lists, How To…Tutorials, Viral Videos, etc.
Try to remember to be clear and concise in what you are trying to convey to your readers within your blog posts, don’t waffle.
Also Blog posts can easily be shared through social media to increase your reach.
3. Get Involved in Forums
LinkedIn and other platforms have online forums where you can comment and participate in discussions about topics that matter to your audience.
Does your marketing team have information that is relevant to your target customers? Offer details in discussions to educate your audience.
You can link back to your blog or website or include keywords to boost your off-page SEO presence.
Videos are one of the most rapidly expanding marketing channels and for good reason.
Videos are highly engaging and help you convey a complex subject or lengthy piece of content in a shorter medium. Plus, they give you more room to be creative and experiment.
While your customers may be interested in what you have to say, video makes it more interesting.
This channel is also highly versatile.
You can do anything from give product reviews or customer testimonials, or give potential clients a glimpse into your company.
Not only is it an interactive marketing channel, but video is also great for search results. Because Google owns YouTube, videos have their own section in search results and will sometimes appear near the top of the page.
5. Reviews and Testimonials
One of the first thing shoppers look for online when trying to decide on a local business is reviews.
Consumers are interested in the experiences other people had with your business.
Third-party reviews on websites like Yelp rank highly in search engines.
For example, if people search for a specific type of restaurant or specialty store, customer reviews with the keywords shoppers used may appear at the top of the page.
Customers will trust the opinions of others because word of mouth is still a valuable advertising channel. It has amplified with the Internet.
How can you encourage previous customers to write positive reviews? You can offer small incentives, such as discount coupons.
What other off-page SEO strategies do you use to boost your ranking?