5 Slideshares Every Marketer Should Bookmark
You need to constantly learn new techniques to keep your skills relevant in today's fast-paced marketing world. To stay sharp and keep your knowledge up to date, here are some Slideshare presentations that have valuable tips for nearly any marketer.
1. How to Determine the ROI of Anything
At first, this presentation may not seem to make sense because it covers the return on investment of three seemingly unrelated things, a piano, a camera and a cat.
Ultimately, the presentation makes the point that ROI is never really about the thing itself, but how it's used and who is using it.
As a marketer, you are in charge of displaying the ROI of your methods to your boss.
The slideshow builds momentum and provides a great reminder for marketers about demonstrating ROI.
2. How Google Works
Search engine optimization is everywhere, whether you're practicing it or not.
However, this Slideshare takes a closer look at how Google functions as a company, rather than detailing its complex and ever-changing algorithm.
Google is a success for a reason, and you may be able to learn some new concepts to apply to your own business. In particular, this presentation dives into how Google leaders approach hiring.
Google is well-known for capturing top talent and being one of the best places to work.
3. Why Content Marketing Fails
Presented by Rand Fishkin, the Wizard of Moz, this presentation delivers some hard truths for content marketers: Content usually fails.
Fishkin delves into the reasons why content marketing often fails and offers some insightful and practical advice into what you can do about it.
One of the biggest misconceptions about content marketing is as soon as you write it, people will buy your product. It's more complex than that because content is often a potential customer's first introduction to your brand and they need to remember you to come back.
Content marketing is about earning trust before winning a sale. Unsurprisingly, Fishkin reminds marketers that SEO is absolutely essential for content marketing success.
4. 10 Ways to Win the Interwebs
This presentation comes from Upworthy, a website known for clickable headlines. Although the site has been accused of creating clickbait, it certainly gets a high level of traffic.
Even still, it's good to remember that you can't force a piece of content to go viral. Headlines matter a great deal and virality is complex.
Even if your content is worth reading, it needs to be shared through the right platforms to get a high level of attention.
5. How Does Psychology Affect the Design of your Page
Have you ever wondered why some landing pages have high conversion rates and others have almost no traffic?
What separates high converting landing pages from low-performing ones may not be complex design secrets. It could be a matter of psychology.
If you're concerned with conversion rate optimization, it may be a good idea to consider the subtle signals your landing pages send to visitors.
In this presentation you'll find some considerations for the psychological aspects of your Landing Page.
Seen any other great presentations? Leave them in the comments.