5 Pay-Per-Click Tips and Tricks

Advertising is a useful way for e-commerce websites to expand their product reach, gain leads and serve customers. However, landing pages and e-commerce websites can't depend on traditional advertising methods to bring in revenue.

These types of brands need Web-based advertising in order to thrive. Many organizations utilize Google AdWords and proper SEO to make their pages searchable, while others use social media posts and pay-per-click advertising.

If your company currently utilizes pay-per-click advertising, here's five great ways to save on it and optimize your landing pages for maximum profit:

1. Negative Keywords

Think of these as the antithesis to traditional keywording. According to Google, negative keywords are words that prevent your advertisements from showing in search bars along with related services.

For example, say your company is a facial care brand that does not give away free samples. If you were to add "free face wash samples" to your negative keywords, your website would not show up in search bars.

However, the website will still show up under normal search terms. Use this technique when you do not want your brand associated with a negative term.

2. Schedule AdWords

According to PPC Hero, it's possible to schedule your Google AdWords searches by time of day to catch your consumers at peak times. You can narrow down time peaks by hourly slots throughout the day for each day of the week.

By doing this, an online brand can easily save money by only advertising when it's effective. For example, say the facial care brand above notices a spike in searches before 9 p.m. when users are looking for skin-cleansing methods to try before bedtime.

Using AdWords during this peak time will help consumers find a brand much faster than using AdWords at nonpeak times of day.

3. Check Your Quality Score

Want to see if your keywords are actually making a difference? Try checking their Google Quality Score. According to Entrepreneur, Google rates the quality and effectiveness of your keywords on a scale of one to 10 with 10 being the best score.

To check your Google Quality Score, go to "columns" when in Google Analytics and click "attributes." Then, click the row that says "quality score" to view the effectiveness of your current keywords.

By seeing what keywords are working, a business can save money and time by weeding out unnecessary search terms.

4. Use Entire Quotes

According to U.K marketing brand Socialb, using entire quotes as keywords or search phrases can greatly improve pay-per-click conversion rates.

Using the facial care brand again, a possible quote search term could be "best face wash for blackheads" or "best sea salt face wash." Google has four different search types: exact, phrase, broad match and broad match modifier.

Using longer quotes helps a brand get noticed in each of these types of search results. It also saves a brand money by utilizing less miscellaneous keywords and more key phrases.

Lastly, use entire phrases you've heard customers say about your product or service in the past.

5. Optimize Landing Pages

Optimizing landing pages for SEO and PPC marketing is key to a brand's online advertising success.

To create an optimized landing page, use high-quality copywriting and various keywords to make the webpage searchable. Then, run a Google PageSpeed test.

This is a free service that checks your page's load times. If a website loads quickly, a lead is more likely to turn into a conversion.

To help optimize the page, make file sizes small enough on a page that it will load quickly for consumers. This will lead to more sales and conversions.