Squeeze Page Examples

5 Great Squeeze Page Examples From Smart Brands

Squeeze Page Examples: When it comes to lead capture forms, a lot of people wonder, “What should they ask of their prospects?” While everyone has their recipe of fields they think are most valuable to their marketing departments, 96% of businesses say that there’s one field that’s absolutely critical.

One field that every business organization should, above all others, capture on every single one of their forms.
And while landing pages are great at capturing email addresses, there’s one kind of page that does the job even better. That’s a squeeze page.

What is a Squeeze Page?

 

Let’s say you’re surfing Facebook, and you click on a link to one of your favorite blogs. You begin reading, and just about halfway through the article, you’re interrupted with a pop-up that asks for your email address. That’s a squeeze page.

Well, to be fair, that’s only one kind of squeeze page. Squeeze pages are designed specifically to capture a prospect’s email (and sometimes other things) to grow a business’ subscriber base.

The best squeeze page examples not only convince visitors to hand over their email but justify a reason for doing so. You’ll see what we mean later on in the post.

The Difference Between a Squeeze Page and a Landing Page

 

Landing pages and squeeze pages share the same relationship that rectangles and squares do:
All squares are rectangles, but not all rectangles are squares.

Similarly, all squeeze pages are landing pages, but not all landing pages are squeeze pages. And that’s because landing pages are designed with one particular goal in mind.

That goal isn’t always to capture a user’s email address (like the goal of all squeeze pages). Below are some squeeze pages that we dissected to give you a better idea of how to best grow your email list using them as examples:

Squeeze Page Examples #1: GQ

Squeeze Page Examples

What they did Right

• The recognizable photo of Zach Galifianakis serves as an authority badge of sorts, associating GQ with powerful celebrities.

• The ultra-short form only asks prospects for one piece of personal information: email.

• The CTA button color contrasts the white page well.

What could be Improved

• The headline and the picture complement each other, but they don’t convey much of a benefit.

• The sub-headline, while conveying a benefit, does so in a vague manner. Life hacks? Brotherly advice? Insider guides? GQ has the benefit of being one of the most recognized men’s brands around, so why not tout it?

Tell you, readers, to join the swarm of people who have likely already subscribed to GQ daily, or let them know they’ll get lifestyle advice from some of the world’s foremost experts, or style tips from celebrities. There could be a much better value proposition here.

• The CTA button copy is a bore. If the goal of GQ Daily is to help men be better, why not use something like “Make me better” as your button copy?

Squeeze Page Examples #2: MarketingSherpa

Squeeze Page Examples

What they did Right

• The headline leverages social proof by inviting the visitor to join thousands of weekly readers who take advantage of Marketing Sherpa’s free advice.

• The copy is benefit-focused, letting readers know exactly what they stand to gain by forking over their name and email address.

What could be Improved

• Why include a link that reads “No thanks, takes me to MarketingSherpa” when there’s a “Close” button in the upper right-hand corner of the pop-up. You don’t want to make it any easier than it already is for users to click out of your squeeze page.

• The copy is redundant. When you combine the words in the red bar with those in the headline, you get everything that’s said in the content below it. Your headline and your sub-headline should complement each other, not say the same thing in different sized fonts.

• The “About us” link has no place here. If the reader wants to learn more about your business, they’ll do so from your website’s main navigation bar. Helping them navigate there from this squeeze page does nothing but give them a way to escape.

Squeeze Page Examples #3: Smart Insights

Squeeze Page Examples

What they did Right

• The word “free” is the first thing you see on this squeeze page.

• Company badges associate Smart Insights with well-known brands like Unicef, Vodafone, HP, and Canon.

• Testimonials from real marketers boost trust. Though, it would be better if they had some pictures next to them.

• The short form only asks for email address, not even name or company.

• The bulleted copy quickly covers what you’ll receive by downloading the templates.

What could be Improved

• The CTA is bad, bad, bad. “Get access”? Come on, now. There are many better phrases to use on your CTA.

• The offer is too vague. I realize I’ll get free templates, but what are they going to do for me? I’ll learn best practices for what? A strategy for what? I’ll get alerts on the latest developments regarding what? More specificity would help here.

Squeeze Page Examples #4: Forbes

Squeeze Page Examples

What they did Right

• The copy is filled with persuasive words like “Exclusive,” “Secrets,” “Premium,” “Richer,” and “Free.”

• The button copy is written in the first person.

• The content is short but informative. Users know exactly what they’re going to get when they enter their email address to download a copy.

• The button color isn’t bold or bright like the other squeeze pages we’ve already discussed. However, it contrasts the rest of the page. Contrast is always more important than color.

What could be Improved

• Social share buttons should be on your “Thank You” page, or in the report itself, not on your squeeze page. People want to know your information is worth sharing before they do so with their networks.

• The 2014 copyright information is outdated. If this is, what else could be? Is the information in the report old news too?

Squeeze Page Examples #5: Net App

Squeeze Page Examples

What they did Right

• The headline is benefit-oriented, explaining to the prospect that they can save millions by reading “Seven Tips For Disaster Recovery.”

• The copy is concise but informational. We know exactly what we’re going to get by downloading.

• The form only asks for email and country. The fewer fields you include, and the less personal they are, the more likely it is that your prospect will fill them out.

• The opt-in box isn’t already checked, unlike many squeeze pages. By letting users opt-in instead of unchecking the box to opt out, you’re passively increasing the quality of email subscribers you generate using this form.

What could be Improved

• The CTA button is incredibly boring. It contrasts the rest of the page, which is good because I can find it easily, but it doesn’t compel me to click at all.

Those are enough squeeze page examples to help you in your online marketing strategy.  Better yet, save on costs and time by getting one of our well-priced templates.

For the best designed and optimized content campaigns, engage Lander’s team of online marketing experts for better results.