5 Amazing Ways to Leverage Google Analytics to Reach New Leads

Google Analytics is known far and wide as a marketing asset that packs a serious punch. According to Search Business Analytics, GA is a powerful free tool for ecommerce websites that easily integrates with other Google products such as AdWords, Public Data Explorer and Website Optimizer.

As a program, Google Analytics helps with search engine optimization and general marketing services for Web pages and landing pages alike. Some of its features include data visualization tools such as a dashboard, scorecards and motion charts.

Other unique benefits include analysis of subset data, customizable reports and email-based sharing and communication. Yet, did you know that there are other note-worthy ways to turn leads into conversions using Google Analytics?

Take a look at these five little-known Google Analytics secrets that turn SEO into SEWOAH.

1. Audience overview

Audience overview is one of the best ways to truly understand your consumer base.

This unique feature tracks categories such as active users, lifetime value, demographics, interests and geographic location.

It also indicates behaviors like new and returning customers, frequency of visitation, engagement with the product or service and preferred method of access such as mobile or PC.

It's also possible to develop custom variables and benchmarks for data.

2. Audience location

Want to discover where your best customers are? You can find out where your ecommerce customers shop using the visitors menu and location tabs.

Here, Google Earth will pull up a map of where your recent visitors, purchasers and clients are located. This is especially useful when planning geotargeted advertising campaigns for your page.

These geotargeted campaigns will also ask if you'd like to target a worldwide audience or a localized group.

3. Acquisition overview

This service breaks down continuous or ongoing marketing campaigns including social, AdWords, SEO and more.  It's helpful in determining what is working and what isn't.

Acquisition overviews help ecommerce businesses see what they should focus more or less funding on.The acquisition overview also helps determine where many of your original visitors are coming from.

To access this tool, go to your sidebar and click "Acquisition".

4. Goals

Even landing pages have goals and dreams. Whether its a B2B company looking to retain a consumer base within a local market or a large-scale retailer looking to expand its market to another age demographic, Google Analytics has a goals feature that lets users track how close they're getting to their targets.

Under the "Conversions" tab, you can track actual goal completions over time. This is useful for when someone is filling out a contact form, downloads a coupon or RSVPs to an event. Any action that is truly actionable can be measured with the goals tab.

To access, go to Admin > Goals > New Goal > Complete Goal Description > Include Destination > Create Goal. These actions can be easily tracked with Google Analytics for simple and quick analysis.

5. Events

Want to track user interactions with content? Look no further than the events tab. This events tab tracks category, action, label and value of action.

These can be especially useful when monitoring redemption rates for coupons or digital content on a landing page or website. For example, a category, action and label could be "Videos," "Video Clicks," and "Your Video Title."

It's also possible to separate categories for content of the same type, yet similar variables. For example, two video categories can be "Weekly Series" and "Advertisements."

In event tracking, each interaction with a tracked object shows up in your metrics. These implicit counts are listed in tables for easy analysis and smooth sailing.