4 Ways to Validate Ideas With a MVP Landing Page
It's not uncommon for businesses to create a landing page for their minimum viable product, or the item with the highest return on investment compared to risk.
Furthermore, an MVP allows a team to collect as much validated learning as possible, with little effort, according to Lean Stack.
And what is validated learning? This process is essentially testing the original idea and measuring its success to figure out its overall effect.
Of course, businesses want their MVPs to have high validated learning, as this means consumers are engaged with their product and the concept is valuable in the marketplace.
How do companies achieve this? Let's look at four ways enterprises can use their landing pages to validate their MVP and increase their signups:
1. Chat With Customers
Landing pages are known for their easy-to-fill forms which gather consumer information. As business owners are in the process of validating their products, they should use this data to interact with potential clientele.
Obviously, these possible customers entered their information because they're interested in the advertised item. As a result, businesses should make sure there's a way for the two parties to engage with one another.
While a chat feature on the landing page is helpful, entrepreneurs can also personally reach out to interested participants.
An individualized email and Skype correspondence are just a couple of the examples cited by Medium Corporation. This connection will make people more likely to purchase the product when it's on the market.
2. Share Testimonials
Once companies have engaged with their prospective client base, they can validate their idea even further by adding personal experiences shared by possible consumers on the landing page.
These endorsements will increase a company's following by making them credible in the industry.
The Next Web suggested gathering this information through unscripted interviews, which would focus on the problem a business's product is trying to solve.
Since this material is honest, fellow consumers are more likely to trust it. The data is often actionable, encouraging other possible clients to enter their own information into the landing page's form.
3. Simplify Form
It's common for possible customers to be turned off if a landing page's form is long-winded. Companies should make the signup as short and sweet as possible, so clients don't feel they're wasting time.
Since many MVP landing page don't require a transaction, the form should request the bare minimum of information.
Name, email address and creation of a login is really all businesses need to communicate with prospective consumers in the future, according to Kissmetrics.
Fewer fill-in fields result in fewer opportunities for customers to change their minds.
4. Utilize Pop-Up Signups
The most successful landing pages will include a clear call to action, a list of benefits of the advertised item and a captivating headline.
Many companies are now experimenting with other means of encouraging consumers to add their information to businesses' databases. While some customers may find these pop-ups slightly annoying, they are also becoming increasingly effective.
In fact, eConsultancy found these overlays will increase opt-ins by 400 percent. Enterprises should pay attention to elements like timing and layout when designing these pop-up forms, Authority Hacker recommended.
Companies often create landing pages for their MVP, hoping to engage with interested customers for future business. These interactions are of the utmost importance, as they can convert a lead into a paying consumer.
To validate their idea and improve their opt-in rate, businesses should personalize their client engagement, use pop-up forms and share social proof in the form of testimonials.