4 Inventive Content Distribution Methods to Engage Customers
Companies are always looking for ways to diversify their content and the way it is sent to their leads.
The same old methods can become tired and uninteresting to potential customers, forcing businesses to come up with new and inventive means of sharing their information.
Enterprises need to find ways that not only reach new audiences, but continue engaging their current client base and help them remain competitive with their opponents.
Let's take a look at four content distribution methods these companies should try:
1. Utilize Q&A sites
Prospective clients frequently visit websites including Google, Yahoo Answers and Twitter to make inquiries varying in seriousness.
These outlets are perfect, although sometimes forgotten, means of distributing content in a helpful and friendly way.
According to Sprout Social, companies can utilize these sites properly by following three steps: finding people whose questions can be solved by the business's content, answering the inquiry and including an enterprise link for further information and resources.
It's important to note that companies must answer the question before providing the connection to their website. By doing this, businesses can gain potential customers' trust first before promoting their own products and services.
In addition, enterprises must be active on these kinds of sites on a regular basis to truly be successful. A noticed presence will draw leads back to a company's website.
2. Repurpose Old Content
To get the most out of the material they've produced, businesses look for ways to reuse the content across multiple mediums.
Distributing repurposed information is a cost-effective method for engaging current and new leads, as well as revitalizing still useful information.
Companies should spruce up the data and reshare it, making it specific for each platform. Enterprises can focus on updating evergreen and well-performing content.
Old, how-to blog posts can be transformed into whitepapers, ebooks and podcasts, while slideshows and data-heavy presentations can transition into infographics, according to WordStream.
Companies should use distribution methods that have proven successful in the past or never-before-used techniques to re engage quality customers and interest new leads.
Companies can connect with their readership by utilizing a site prospective leads frequently use. While many businesses have social media profiles on outlets including Facebook and Twitter, LinkedIn is a relatively new method.
The platform recently introduced its influencer program, where members can self-publish, syndicate and distribute content to followers.
Enterprises can share content currently on other mediums via LinkedIn or prepare brand new materials for the site. Companies can also distribute repurposed information via the outlet, as a way to give potential customers another, fresher perspective.
LinkedIn is people-centric, however, so it would be beneficial for businesses to post as an individual instead of the brand itself, The Next Web recommended. By doing this, enterprises can build trust and add extra value to their posts.
4. Employee Sharing
Worker referrals are a commonly successful advertising tool, so why wouldn't the same be true for employee distribution of content?
This action is not a new idea, but companies could encourage their personnel to share relevant materials with their friends and family by offering an incentive.
Companies can monitor the progress over time using this circulation method and nurture these leads by focusing on their personal connections to the business, according to Inbound Marketing Agents.
To continue engaging their audience and converting leads, businesses must find new and improved methods for content distribution.
Inventive methods, such as employee dissemination, repurposing and LinkedIn influencing, are just a few examples of techniques companies can use moving forward.