10 SEO Tips That Can Make a Difference
When it comes to SEO, mastering the simplest things is more important.
You can always find hundreds of suggestions to make your SEO better but until you cannot make certain basic things perfect like optimizing page loading speed, keyword research, optimizing visuals, mobile friendliness, etc. all other tips would have no meaning.
So, any discussion on SEO tips must begin with the basics.
1. Creating Multiple Groups of Keywords
Creating keyword groups you can actually create more avenues of the search for all your products, features, marketing campaigns, segments of the audience, messaging, locations, etc.
One keyword can belong to more than one and multiple groups. With groups of keywords for different categories can be compared and measured.
This is helpful for not only evaluation of internal marketing efforts but also for tracking and assessing competitor SEO as well.
2. Monitor your SEO Improvements
More than giving your precious time and resources, it is important to ensure monitoring your SEO improvements on a day to day basis.
Monitoring SEO improvements will let you understand the effectiveness of your SEO initiatives.
To begin with keep track of domain authority and viewers and then through monitoring the referrer log track the source of the on-page visitors.
3. Watch Keyword Activities
Keyword and corresponding content and the respective change in rank brought by them make what we call as keyword activities.
Keep watching both the keyword activity for the popular and most searched ones as well as keywords that are declining in popularity. In this way, you can know about striking the right content and keyword combination.
In addition to that, such monitoring of keyword activities will also let you know the shifting trends in the audience and their change of interests.
Besides monitoring the performance and combinations of keywords and content, it is extremely important to track the same for the competitors as well.
Watching and tracking the most targeted keywords is extremely crucial in this respect.
Often insights gathered by monitoring the success factors with competitors keywords and accompanying content can play a great role in improving your strategy for keyword targeting and content creation.
4. Using Keywords in Anchor Text
In most websites, you can see such anchor texts like “click here” or “more…” as anchor text links when offering an option to go to another page or just to expand the content.
We are all aware that the users can understand them without slightest difficulty but as per as the SEO performance of your website is concerned, this type of anchor texts are not good at all.
Using keywords in anchor text instead of using generic words can be more significant in respect of creating an impression.
For instance, instead of such generic words, you can use keywords directly in the anchor text like “Read more about SEO tips”.
5. Give Older Content a Facelift
One of the most common flaws for the most website is not reviewing the older content to look for opportunities to give them a facelift and make them effective.
By seeing them from time to time you can understand what aspects of the content can be polished up using new information or what aspects can be given a refurbish incoherence to the updated SEO practices.
Many websites in spite of having a good reserve of contents that can easily be termed as ‘evergreen’ fail to draw enough traffic on those pages simply because of not giving them a facelift.
A content by its own merit can be evergreen but it still requires makeover or a little work here and there because of the demands of SEO.
Instead of creating new content often tweaking such old contents can be effective and can save resources for the website as well.
6. Ensure Optimum Mobile Performance
Mobile friendliness has now become the new standard for search engine ranks Google’s latest update made this clear.
While many have a false notion that they need to refurbish their websites completely. But in reality that is not the case but far from it.
Thanks to an array of tools and user-friendly resources online anyone can convert a mobile resistant website to mobile friendly one with ease.
7. Use Infographics to your Advantage
Infographics continued to be popular thanks to its easy pictorial approach of presenting relevant contents and information.
Users these days are often reluctant to read long paragraphs and decipher dense texts to find the truth. They often grope for quick grabbing pieces of information and insights presented in an objective as well as pictorial manner. This is truer for mobile users.
Infographics address both of these requirements to the optimum level. Thanks to the ease of use and quick eye-grabbing presentation of contents infographics form a large portion of shared contents on social media.
8. A Parallel Well Thought-Out Social Strategy
Though for some years the growth of social search is steadily becoming a contending force for so-called search engine ranks, often these two facets of web-based contents and marketing are destined to go hand in hand.
In a way, they are inseparable as well, because while social media is a big source these days for generating traffic, sharing contents on social platforms is the most common practice by marketers and customers.
So, a well thought-out social media strategy is a must for optimum traffic output and business conversion.
While there are hundreds of social sites and millions of users across these diverse social networking channels, you cannot focus on all of them and can only choose the most effective one as per your target audience.
Just by research through few days you can know which social sites your prospects visit and spend time most.
9. Use Analytics to your Advantage
Analytics give you the clear picture of the condition of your SEO in clear cut specific numbers.
Numbers are more specific and explicitly shows your loopholes, positive elements and areas that you can further make better.
So, with analytics, you can take this advantage of utilizing these numbers for day to day assessment of your SEO strategy and initiatives.
10. Using Sub-Directories Instead of Sub-Domains
For many using sub-domains is a better option as this makes the sub-domain appear like a separate website.
But, sub-directories by mentioning the particular page name in the end of URL create a more positive impact on SEO.
By all the crawler engines subdomains are treated as different websites while sub-directories offer no such separation perceived by the search engine crawlers.