landing page optimization

10 Solid Tips That Make a Successful Sales Landing Page

A sales page is a webpage at the end of a marketing channel created to secure sales for products and also services. The sole reason is to convert visitors into customers and a sales landing page template is the tool to guide you in creating a great sales page.

A sales landing page is different from other landing pages mainly because they are click-through pages which usually ask for payment. Their CTA buttons are related to money such as “buy”, “order” or “purchase”. Lander is the best at creating competitive landing pages for sales conversion.

For a successful sales landing page, you need to consider the following:

Headlines That Make Promises and Demand Attention

Sales Landing Page

The headline brings the first impression therefore, you should nail it. It must cater to your visitors wants and promise them great results if they stick to it and read what it contains.

Opening Paragraphs That Promise and Persuade


You need to lead your readers to go through every word of your page. This is simply by paragraphs that will draw them in. Convince the reader that they are in the right place.

Stories That Reveal the Reasons behind the Offer


People become more connected when they find something that has a story. You need to create a good and true story about how you came up with the offer.

Details That Foster Rapport And Credibility


You should make your readers trust you since they buy from those they trust. Tell your reader who you are and you will earn credibility.

Subheads That Stop Scrollers And Make Reading Easy


They make readers have an overview of what they are going to read about. Subheads entice readers to keep going. Always give your readers a reason to read your words. They also work as attention builders.

Anxiety-Reducing Testimonials

Sales Landing Page

Readers care about their problems and they usually ask themselves if your product will solve their problem before they click that button “add to cart” it's your job to remove the anxiety behind them. Gather testimonials to cater for this.

Proof That Your Service or Product Works


Walk your readers through examples that really worked for you. If you have customers who were able to get good results consider using them.

An Offer They Can’t Refuse


Tell what your product does and be specific on how each benefit is worth. Point out everything they are getting over and over again until they get the sense that it’s the exact thing they want.

A Risk-Free Environment


People are always scared of being taken advantage of the internet. You should offer a guarantee that will take that risk away.

A Solid Close That Gets Your “Purchase” Button Clicked


Remind your customers the benefits of the product. Have a call to action. Tell what else you think is important to a great sales letter. It will act well as a persuasive copy.

Increasing Purchases on Your Sales Landing Page

The ultimate goal is making the sale. A sales page must be extra persuasive to bring in more and more visitors.

Sales Landing Page Tip #1: Urgency


This holds your visitors' focus. Encourage your visitors to make decisions quickly. Use a countdown timer to make your offer time-based. This increases urgency and inspires action

Sales Landing Page Tip #2: Scarcity


Use techniques that will perceive scarcity on your sales page. Use words like “only Z seats left”. Viewers are made aware of scarcity as they arrive on the page and they should also be reminded before leaving the page.

Sales Landing Page Tip #3: Flattery


Emotions are very powerful since most decisions of humans are triggered by emotions. By getting in touch with your viewers' emotions, you are more likely to convince them to buy your product. Make your visitors feel special.

Sales Landing Page Tip #4: Special Offer

sales Landing Page

When a company offers a special deal, customers know that it won’t take long for that case, they take advantage of it immediately. Grab your visitors’ attention by highlighting your offer at the top of the page.

Sales Landing Page Tip #5: Money-Back Guarantee


Convince your viewers that you are a trustworthy company. Use money-back guarantee and also satisfaction guarantee to build trust.

If they are not satisfied with your product for a certain time, allow them to get their money back.

Sales Landing Page Tip #6: Social Proof

Sales Landing Page

It influences people to make certain decisions and take action. Viewers are more likely to trust third-party product reviews than the description of the product itself. Show social proof on your sales pages to build the trust of your viewers.

To create an effective landing page, you need to follow the following:

Align Your Offer with Your Audience


Alignment is the most important element of conversion rate. Your product must match the need of your visitors. If your product is not needed by your audience, then the conversion of the landing page will be low.

Align Your Ad Copy with Your Headline


Your ad and headline should always be similar. This creates a smoother transition for the visitor and it lowers your bounce rate.

Write a Compelling Headline


The headline of your sales landing page is the first thing that visitors see. It makes the biggest conversion rate. It also generates more traffic to your page.

Give Prospects Enough Information


The amount of information you put on your sales landing page depends on the complexity of your offer and what you can’t visitors to do.

Too much copy has a high chance of scaring your visitors away while not enough copy will convince them not to act.

Complex products and large purchases require more information to draw out anxiety from visitors. Small and simple products need less information because there’s less anxiety.

Appeal to Emotions


It usually spices up your landing page and improves conversion rate by capturing visitors interest and help them relate to you. A copy that touches on the emotions is usually more interesting to read than boring sales pages.

Craft a Persuasive Call To Action


Your call to action is usually considered the second biggest opportunity to improve conversion rate after the headline. Always keep it short. Use verbs that indicate value.

Address Specific Customer Anxiety

Answering the questions of your visitors and calming their concerns before they have time to worry about them makes your landing page great. It builds trust.

Communicate Value


The landing page must convey the message to your visitors by showing them value. This helps create more desire leading to more conversions.

Start With a Blank Page


A good landing page has no navigation or other distractions because the goal is to either convert the visitor or not.  Your conversion rate drops when you give visitors other options rather than fulfilling the call to action.

Use Images That Direct the Visitor's Eye To CTA


Images and pictures draw attention to the CTA, send a message and helps to guide visitors eye.

Invest In Good Designs


Colors, font type, and other design elements help a big deal in capturing interest and guiding visitors to the call to action.

The bottom line is that a sales landing page template is very important in helping you to grow online sales by helping you to make a great sales landing page. Get in touch with us for a price competitive landing page which will improve your sales. a big deal.