10 Key Ingredients for Creating a Good Sales Page
Many business people find it hard to get maximum customer conversion on their page. This isn’t good news. A good sales page is the best platform you have to showcase your products and services to the potential customers.
It requires resources and effort to create the best sales page that will give you maximum returns on investments. For this reason, we are going to shed light on all that is related to the sales page.
How can you write a good sales page?
Good Sales Page Tip #1: Knowledge about Your Customers
Knowing your target audience helps you to write a good sales copy. Understand their likes, preferences, needs and their challenges, then work towards meeting these needs.
The best approach to use is creating a customer avatar. Here, you use a fictional character to represent an ideal customer. The fictional persona is based on actual data collected from:
• Surveys from previous customers
• Analysis from web
• Social media analysis
• Any other related online research
You can use the results of the research to develop a clear understanding of your target audience. After this, you simply customize your page copy to address their particular needs.
Good Sales Page Tip #2: Value Proposition
After understanding your customers, there is need to grab their attention by telling them the benefits you offer and the values they will achieve by doing business with you. You should customize the value-driven statement to meet the needs of the customers.
Good Sales Page Tip #3: Proper Pricing
You should know the worth of your products and services. This will help you quote the right price without overcharging or undercharging your customers.
Proven tricks to help you in quoting prices
• Give more than one price point so that the customers have a wide range to choose from. They will most likely select the middle price. Very high prices are discouraging and very low price are associated with poor quality.
• Label your different price points with descriptive titles to guide customers to self-select.
• Ensure that your price ends with the digit 9, for example, 499, 599 0r 1099 since many customers tend to think it is a discounted price.
Good Sales Page Tip #4: Right Form Size
If the form is too short and your offer is of high value, people tend to take it as a spam. Longer forms may discourage people because of the time factor. You should, therefore, find the right balance by considering the value of your offer.
Adjust the styling of your form to make it appear shorter and enticing to fill it out. You can achieve this by reducing the spaces between fields. You can also align the titles to the left of each field to achieve the same objective.
We recommend the implementation of smart fields dynamic form fields to automatically adjust your form into a shortened version if a visitor is already logged into your page.
Good Sales Page Tip #5: Appropriate Headline and Sub-Headline
Ensure that the headline and sub-headline of your sales page are interesting and attention-grabbing. The headline you use will either retain your visitors on your page or make them abandon the page altogether.
Match your headline with your source copy to avoid disappointing your visitors. Speak directly to your clients and tell them the value of your offer as early as possible using brief and simple terms.
Remember to make your headline enticing. Use the sub-header to briefly describe the value of your offer. Keep it brief, enticing and clear and relate it to your headline and source copy.
Good Sales Page Tip #6: Show the Value Of Your Offer
Use a few bullet points or short and clear paragraph to highlight the value of the offer. Don’t just concentrate on listing what the sales page offers.
Instead, briefly and clearly describe the specific value of your offer, emphasizing on the solution the offer gives by taking into considerations the needs and interests of your audience. This will entice and give them a compelling incentive to respond to your CTA.
If you fail to communicate this, the users might feel that they are not on the right page. To achieve this;
• State your offer in the headline.
• Briefly describe the value of your offer in the sub-headline.
• Use bullet points to outline the features of the offer.
Charles Ngo recommends giving the benefit of the benefit. For example, if your sales page is about selling dresses for the plus size women, the benefit is correctly flattering the body, but the benefit of the benefit could be making the customer feel more confident.
Good Sales Page Tip #7: Right Language
Properly wording your sales page will give customers the reassurance that you understand their needs. You can achieve this by:
• Directly addressing the customers using ‘’You’’
• Using ‘’ we’’ to make the customers feel like they are part of the business.
• Giving a relevant story that they can easily relate to.
• Using power words to exude emotion.
• Making them feel that you empathize with their situations.
Good Sales Page Tip #8: Provide Proof Elements
People will only buy from the companies they trust. To boost your trust and credibility, you can do the following:
• Have a section to display the prominent clients you have worked with before. It is easier for visitors to purchase your products if they can actually see the clients who sought your services and acquired the values you promised to offer.
Dedicate a section for testimonials from your clients. Reviews from happy and satisfied clients build trust with the potential clients.
Customize this section to capture reviews of your photography skills and how these skills helped in achieving a particular value.
• Dedicate a section to capture the awards and accreditation you have received in your line of business to build your customers’ confidence about your products.
Good Sales Page Tip #9: Use Images and Videos
The brain processes images faster than words. Utilize this fact to your advantage by dedicating at least two sections of your page for visual display to enhance memorability.
Use clear and compelling images that tell the readers the values your sales page offer. Include an alt-text to your image. It will act as a reserve plan in cases of failure on the visitors’ browser.
Include a short video about your product. Have the video pop up on the page when necessary to limit crowding the page.
Good Sales Page Tip #10: Remove the Main Navigation Menu
You do not want your visitors to abandon the page before converting, do you? Remove the main navigation from the page to avoid distracting them and keep them longer on your page to perform the intended tasks hence high conversion rates on your landing page.
Examples of a Good Sales Pages
• Litmus keeps their page simple using short, clear and value-driven words headline. The sub-header briefly highlights the benefits of the product. The sales page has two calls to action.
• Sterling and stone divide its users using three boxes with di offers.
• Udemy uses a short and precise headline and sub-headline. The headline states its main benefits. The contrasting red color down the page is eye-catching.
You do not need to struggle with your page. Lander can help you create the best sales page for maximum customer conversion. Don’t be left behind, get your sales page today and see your business thrive